Lovely Cotinga populations are threatened in Mexico. Because these birds are quiet and silent, and prefer the higher strata of the forest, little is known about their behavior, social organization and reproductive traits. During flight, the male Lovely Cotinga produces a slight rattle with the wings. These sounds are much more frequent during the reproductive season. Cotingas are important seed dispersers in forests, as these birds consume the entire fruits and then regurgitate the seeds intact at sites away from the mother plant.